The Streaming Domination

is official
by Hrefna Helgadóttir about one month ago
But the moment we've all been waiting for really, the final stronghold: Taylor Swift is now streaming her entire cata...

Casting a Wide Net First

by Hrefna Helgadóttir about 8 months ago
"Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to...

Robbie Breaks Chart Record

Most number 1 albums in the UK for a solo male artist
by Hrefna Helgadóttir about 9 months ago
Robbie William's new album The Heavy Entertainment Show has become his twelfth number one album in his native UK. 

Foo Fighters' Tour Announcement

It's a passport
by Hrefna Helgadóttir about 9 months ago
We always like Foo Fighters' tour and gig announcements. 

If Your Work Isn't Online, It Doesn't Exist

– Austin Kleon
by Hrefna Helgadóttir about 11 months ago
We've been hanging around with crazy talented people – for a while actually, but particularly closely over the past...

BuzzFeed No Longer Puts Platform First

Message first, then format and platform
by Hrefna Helgadóttir about 1 year ago
Many seem to think that something like a 'Facebook Strategy' is likely to succeed. We've been busy in the last few...


don't bother
by Hrefna Helgadóttir about 1 year ago
The article goes as far as saying Twitter is worthless. While there is some debate in the office about this, we do...