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BIZ

by Hrefna Helgadóttir 11 Apr 2017

Festival Season is Coming Up

Whoever thinks the messy affair that is a music festival is just a young person's game – is simply wrong.

"Older (more affluent)" crowds is big. "Coachella for old people" is a thing. It's because enjoying live music doesn't have an age limit. Retirees have more time on their hands, and many are happy to fill it with attending festivals and other live events.

“Sometimes it’s tough to navigate my walker around 100,000 people,” he said. “But I always tell people I’m not going to quit until the Rolling Stones do.”
– a 68 year-old, to NY Times

Even Glastonbury, arguably one of the most iconic festivals of them all, is also a haven for the middle-aged, and those looking for some cross-generational fun.