2018: Amazing Year for Touring
Top Acts benefit from better ticket price strategies
reputation stadium tour
Top Acts benefit from better ticket price strategies, but then again, if you've been following our publishing closely – you already knew that.
We wrote this 2,500 word piece detailing how Taylor Swift's reputation Stadium tour strategy played out, particularly in regards to ticket scalpers. Word is that after StubHub announced how much money they made off of the 1989 Tour in 2015, Swift's camp decided a new strategy was in order. And boy did they go for it.
While controversial at first, it landed the reputation tour shattering records all around.
And now Billboard has released an excellent piece outlining how this strategy has not just been working for Swift, but all around. It's worth noting that Swift's tour was the second biggest global (biggest in the US) to Ed's Sheeran Divide Tour. They're both with Messina Touring Group, and as are Shawn Mendes (pictured in banner with Swift), Vance Joy as well as country legends Kenny Chesney, Blake Shelton, Tim McGraw & Faith Hill, Erich Church and George Strait.
If you're familiar at all with country music or top tours, your jaw should be dropping a little bit now. These are all acts coming off of a phenomenal year, and Messina is definitely awed themselves.
All in all, what it means is that the revenue generated by the live sector is finding its way there, instead of leaking to the scalpers' which is good news for everyone. Higher grossing numbers means a healthy sector, and the numbers are up massively year-on-year Billboard reports.
What else is on our RADAR
- for Project Pabst in Portland Magical Music MixTape The combination of Duran Duran, Ice Cube, Ween, Tame Impala, A$AP Ferg and Kyle Craft is just magical. Sat Aug 27 2016 18:20
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- local boys make well Kaleo Makes it to the Top They often get somewhat stuck on our playlists and now they've made it to the top of Billboard! Fri Aug 12 2016 11:10
- pretty neat, huh? The 405 Now Has a Music Recommendation Chat Bot So. We came across this tweet from the 'ooh, we always like what they're up to' music-publishing entity on the internet, four-oh-five. Fri Aug 12 2016 11:10
- under cover of darkness Intern out of Gotham Photo by Dan Piech Fri Aug 12 2016 11:10
- on Apple Music & Spotify The Playlists Recommended by Playlist Experts We have music on all day everyday, at home and in the office. Easy access to quality playlists is something we definitely value, so we took out all the playlists* mentioned in this article for quick and easy future access. Fri Aug 12 2016 11:10