A few weeks ago we came across a couple of articles we found interesting.

The first was a study that claimed that going to a concert a couple of times a month is likely to increase your lifespan by about 9 years.

The second article was fascinating. It dove into the reasons for our fondness for the music of our teenage years and why we remain so fond of it even after going through multiple periods of change in music.

Turns out it has all to do with the reminiscence bump, a name for the phenomenon that we remember so much of our younger adult lives more vividly than other years, and these memories last well into our senescence.

This phenomenon also explains the enduring popularity of some of today's biggest stars.

Now we here at Promogogo thought:

So we did. And the results were uncanny.

Go ahead, try it out. You'll have fun and live longer. It's a win win.