Unless you are literally twelve years old–so the music of today, is the music of your youth–it's very likely you are drawn to the sounds of your past.

'Music used to be so much better' is a sentiment that almost everyone can relate to. The thing is that music didn't use to be better, or worse. We like the music that we like, and navigating through an neverending catalog of music to find something we like, is just extremely time consuming and draining.

The streaming services obviously know this, and the big problem they're solving is discovery. Providing listeners with music they like easily, is the only competitive advantage that can be offered in a market where all music is available to everyone, always.

There are two ways to tackle this. With curation or with algorithms. The problem with curation is that it doesn't scale, and the problem with algorithms is they get real generic, real quick.