Top Acts benefit from better ticket price strategies
2018: Amazing Year for Touring
Top Acts benefit from better ticket price strategies, but then again, if you've been following our publishing closely – you already knew that.
We wrote this 2,500 word piece detailing how Taylor Swift's reputation Stadium tour strategy played out, particularly in regards to ticket scalpers. Word is that after StubHub announced how much money they made off of the 1989 Tour in 2015, Swift's camp decided a new strategy was in order. And boy did they go for it.
While controversial at first, it landed the reputation tour shattering records all around.
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