As reported here, streaming is not only the biggest source of revenue in the music industry – but it is also responsible for the long awaited growth in the recording music industry.
graph from here
2016 is therefore the first year since last century to see growth in the industry, and all thanks to streaming.
see more data here
But the moment we've all been waiting for really, the final stronghold: Taylor Swift is now streaming her entire catalog on Spotify.
All of Swift's albums are available on Spotify in full, the critical This is: Taylor Swift playlist finally exist, and we're guessing pop/country playlist makers at Spotify are sweating over making sure the all essential Taylor tracks have made it on to their appropriate playlists.
"In celebration of 1989 selling over 10 million albums worldwide and the RIAA's 100 million song certification, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight"
– from here
We of course see no reason to doubt that.
When someone who's album launch strategies are as well penned as their Grammy winning lyrics – something's up.