How Spotify's Viral Charts Work
Royals
If you use Spotify, you might have noticed their viral charts, by country or global.

A New Metric
The viral charts are put together by a metric that take into account songs' virality, which means how often a song is shared. What that means is popular songs of course chart on Spotify's Viral Charts, but so can other songs.
It's proven to be able to catch a cool, unheard sound, or a moment in time. In other words, there are three types of songs that do well on Spotify's Viral Charts: a major hit, a new sound, and a moment in time.
The Big Hit

Think any major hit by a major artist, be it Roar by Katy Perry, Sorry by Justin Bieber, or whatever Adele releases.
Cool, Unheard Sound

Examples of songs that have been rapidly shared and therefore featured on Spotify's viral charts as they make their way to global fame are Royal by Lorde and Lean On by Major Lazer.
A Moment in Time

A moment in time would be a song that got featured in an ad, or a TV show, or a movie.
Think Everything is AWESOME!!! from the Lego Movie, Jennifer Lawrence's The Hanging Tree from The Hunger Games Soundtrack, or the viral wonder that was the Chainsmokers' #SELFIE.
The Epitome of Organic Growth
Royals, by Lorde

Spotify shared this fantastic graph of the growth of Lorde's breakout single Royals. It's interesting to see how the viral charts managed to grab what was one of the most memorable break-out artist of recent years.
Super Dated, or Still Fresh
The #1s are from April 2013 – July 2014, so it's been a while. Scrolling through the list, some of the songs feel super dated such as #SELFIE, Young & Beautiful, and Roar.
Others, particularly of the “Cool, New Sound” persuasion have been working their way into the minds of the public at a more slow and steady pace and therefore feel more recently “current”. Haim’s The Wire and FKA Twig’s Two Weeks come to mind.
Others are even less familiar, and therefore don’t feel dated at all.
The Viral Charts Playlists
It’s interesting to have one list featuring the best of current songs, exciting new talent, and a bit of humour and randomness.
The article listed the number one hits on the Viral Charts in the US in 2013–2014, which we put together into a playlist so it's easy to scroll through.
browse other articles by PROMOGOGO:
-
Shakira Launches a World-Tour Post Super-Bowl
Bravo Shakira is all we can say after such a memorable performance from this power duo. Jennifer Lopez is obviously an established legend but it was Shakira who came out shining after the Super Bowl, and now – taking a page from Bruno Mars' playbook, she's launching a World Tour on the book of her epic Half Time set.
Fri Feb 07 2020 10:42
-
Harry Styles Blames It on the Juice
Shakira and J-Lo weren't the only duet to have us shook this week. Watch Harry Styles join Lizzo on stage performing her hit, Juice.
Fri Feb 07 2020 10:31
-
Best of 2019
It's tradition now.
Thu Feb 06 2020 13:20
-
Slayage from Jennifer Lopez and Shakira
The Best Super-Bowl Half-Time Show??
We got dancing, we got singing, we got hits, we got J-Lo's daughter on stage, we got a political message, we got educated on culture – Shakira and Jennifer Lopez de-liv-er-ed.
Mon Feb 03 2020 15:22
-
from her book "Whiskey in a Teacup"
Reese Witherspoon's Southern Party Playlist
Our modern world is one of convergence, the tech industry is now obsessed with television, celebrities don't just exist on social media anymore, but also as published authors and podcast hosts and we could go on.
Wed Jan 29 2020 12:39
-
The 2020 GRAMMYs
It's become an annual tradition that we make an annual playlist with the best of the best of the year. What's the best? We go by end of year lists and then of course the Grammys.
Mon Jan 27 2020 13:56
-
Call me!
This is probably the second best thing to seeing the legendary Debbie Harry sing this live - which we were fortunate enough to see in 2019 with Elvis Costello.
Fri Jan 10 2020 19:12
-
Going off the rails
Do you remember
Going off the rails on the Crazy Train
Thu Dec 05 2019 00:14
-
in POP/ROCK in 2019
The Top 10 Hardest Working Musicians in POP-ROCK in 2019
Exploring ICMP's Top 100 list of the year's "hardest working musicians" by genre. Let's start with the genre of POP/ROCK. This is the genre everyone loves to hate, but still secretly knows every lyric to every song.
Tue Dec 03 2019 14:20
-
try not to cry
The Setlist for A Night To Remember
In 1974, Elton John was joined on stage in New York's Madison Square Garden by John Lennon. This was sadly Lennon's last ever performance
Fri Nov 29 2019 14:16
image credits
#SELFIE